Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1. Education of stakeholders: This has nothing to …more
You would think every company would prefer to communicate in a way that connects with the audience. Yet, business writing often comes off as mechanical or at best perfunctory. The crazy part is that it doesn’t take true expertise to write with a touch of warmth. It’s more of an attitude. Do you want …more
Dear “Who Moved My Story,” I’ve been there. You’re there now. Every human being who writes for a company as part of communicating to the outside world has experienced the frustration of seeing his or her copy pruned again and again … and again. Forget trying to humanize the narrative. You’d be happy if the …more
I love the idea of rabbis holding a workshop with Hollywood writers – picture the intersection of “Desperate Housewives” and Moses – to strengthen their storytelling in front of their congregation. The point is, business storytelling benefits from other vantage points. That’s why I welcome today’s perspective from Nancy Dodd whose credits range from screenplays …more
