I will always remember November 14, 2014, and it has nothing to do with my birthday. That was the day that Mike Sottak called to say he was accepting our job offer to run our European operation. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride …more
Are we really at the midway point of 2010? In honor of the milestone, I’ve captured my personal eight – lucky in Chinese numerology – favorites from the first half of the year. 1) Communicating with Fresh and Compelling Language This was my first edition of “Moes Takes,” a vehicle to call out clever quotes in stories …more
Michael Margolis originally penned this post for his online property called Get Storied. It offers a practical framework for applying storytelling techniques in the world of business. He also knows how to turn a phrase: “So while you might be convinced that you’re the Cat’s Meow, if others don’t believe that same story, there’s going …more
The Wall Street Journal recently kicked off an advertising campaign. An anchor ad caught my attention, which you can see below (note we took liberties with the typeface to improve legibility of the scan). View a larger version here. Notice anything about the body copy? There’s no mention of the “B” word. Maybe they expect …more
