Tag: businessweek

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When Business Leaders Show Humanity

The recent BusinessWeek piece titled “BitTorrent’s Bram Coen Isn’t Limited by Asperger’s” got my attention. The inventor of the technology that brought digital movie sharing into the mainstream let the world know he suffers from Asperger’s syndrome. The painfully honest profile intersperses good, bad and not-so-pretty elements: “For Cohen, this has been a fraught journey into the sometimes …more

Does A Good Story By Definition Need To Be Authentic?

The rise of the blogosphere has given prominence to the absolute necessity of communicating with authenticity. The infamous “Cluetrain Manfesto” called out this point long before the blogosphere gained traction: “Business is being transformed, but not by technology. The Web is simply liberating an atavistic human desire, the longing for connection through talk. That’s the one …more

Transforming The “Engaged Reader” Into A Journalist

The concept of reader engagement championed in the blogosphere is now making the rounds in the traditional publishing world. BusinessWeek serves as a good exhibit A. MediaShift captured changes afoot at BW in a far-reaching post that included an interview with the big cheese himself, EIC John Byrne. On the topic of reader engagement Byrne shared: …more

That All Important First Graph

Take a look at the following opening paragraph in a recent Economist article: “The porters at Trinity College, Cambridge, were puzzled by the faded, handwritten letter. They did not recognise the addressee’s name, and opened the envelope. Inside was a note which appeared to suggest a meeting; perhaps even a date. But that meeting probably …more