Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. I made the point that the upheaval in the business of communications was redefining our world in similar way that manufacturing did in the 18th century and captured 10 symbols as proof points. Now, two plus years later, let’s revisit those …more
You can’t make this stuff up. Raking through my storytelling and PR posts, I’ve curated a list of seven “life is stranger than fiction” moments. 1. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR BuzzFeed proved what everyone has always believed in theory. If you stretch …more
I discussed the concept of native PR last month. Unlike native advertising, there’s no charge for media placement in native PR. If there were ever a forum for communicators to experiment with storytelling, this is the place (no cost = low risk). I think it’s fair to say that the BuzzFeed Community has emerged as …more
It’s the sister of native advertising. The difference between the two forms of communications comes down to cost. Unlike native advertising, the media placement for native PR is free. Shifting from theory to reality, check out how this plays out on what’s called the BuzzFeed Community: What a great platform for communicators to hone their …more
Yesterday’s post shared half of the list capturing my top storytelling posts from H1 2013. Today brings the second half. BuzzFeed Meets White House I consider this my top post so far this year. After challenging a USA Today editorial that claimed the White House’s leverage of owned media was wrecking journalism, I thought, “If …more
BuzzFeed reaches over 25 million unique visitors each month. No doubt, business publications ogle this number, but I didn’t expect The Wall Street Journal to actually try its hand at BuzzFeed storytelling. Not satisfied with the standard fare that recaps a Department of Labor study on how Americans use their time, the Journal created a slide show …more
