Between the internet, social media and human beings’ proclivity for talking, transparency is the rage. Companies figure that even sensitive information — especially sensitive information — eventually finds its way to the outside world, so they’re better off sharing their perspective before the grapevine kicks into gear. Yet, there’s zero transparency in the letters that …more
It’s been a rough week for United Airlines. When my mom — who is still getting the hang of this thing called the internet — asks if I’ll continue flying on United, you know the PR debacle has reached the masses. I have this theory that a PR crisis typically breaks down into five stages: …more
There’s a certain “cycle of life” in business. Companies are born, struggle, grow … and grow some more. Then the decline sets in, which typically culminates with the company dying, merging or being acquired. This keeps the investment bankers busy, befitting the thousands of transactions that take place each year. This also means thousands of …more
