Tag: ceo

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Putting a Face on a Company

Check out the headline in The Wall Street Journal last month. “Apple Teams with Jack Ma” The headline didn’t say “Apple Teams with Alibaba.” Why? And don’t say because the word “Alibaba” wouldn’t fit in the space for the headline. It turns out that both words take up seven characters. I think it’s because the …more

Applying Storytelling Techniques To Corporate Blogging

Blogging is the new black at corporations. Everyone is doing it. And it’s not just large companies that fall under the technology umbrella. Want to know what’s on the mind of Bill Marriott and the “wacky” world of hotels –  latest post titled “Honesty Is The Best Policy” – no problem. It makes sense. After …more