I spoke at the American Chamber of Commerce in Beijing on storytelling a couple weeks ago. The talk triggered interest from a Chinese publication which asked me two questions via e-mail: How does storytelling impact today’s traditional media as well as social media? How does storytelling benefit business executives and their respective companies? …more
Everybody loves a train wreck and what I affectionately call a “NASCAR story.” Even the promise of a collision tends to attract a crowd. With this as the backdrop, UTStarcom faced a quandary. The Justice Department had nailed the company for violations of the Foreign Corrupt Practices Act, a fancy phrase for bribery. How does …more
The vast majority of my posts address topics outside the confines of the Agency. My last company-centric post was back in July, taking a trip down nostalgia lane with our 21-year anniversary in mind. With the caveat out of the way, I wanted to highlight a guest post from Wei Wang out of our Beijing …more
Boy meets girl. David topples Goliath. Money. Overcoming hardships. Goliath meets girl. All the basic themes of classic storytelling work in any culture and in any language. But this doesn’t mean you can develop stories in your home market, fling them over the fence to far-reaching countries and expect them to resonate with the local …more
