Tag: concepts of narrative

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Words as an Action Film: Ira Glass on Creativity

Who doesn’t like Ira Glass? The man single-handedly popularized the podcast when his NPR show “This American Life” proved that with the right stories, the medium could reach millions. The original premise for “This American Life” was to take an individual who isn’t famous or in the news and build a narrative that captivates listeners. …more

Just One Vignette Can Make a Difference in Business Storytelling

The difference between classic storytelling and applying storytelling techniques to business communications often comes down to this— Storytelling in business does not require a full narrative. Just one wrinkle can be enough to elevate a story. Take a look at the story below on a new coffee maker in Bloomberg BusinessWeek: Do you have any idea …more