Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more
As part of celebrating the Agency’s 30-year anniversary later this year, I will periodically play the nostalgia card in the blog. Such is the case today. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Before …more
Thanks to media coverage worthy of a royal wedding, everyone now knows that Apple’s balance sheet looks better than the U.S. government. Not exactly an earth-shattering revelation – and Steve Jobs didn’t get married – so why all the fuss. Reverse engineering the hoopla illustrates the storytelling that can come out of a single dot-connecting moment. First, look …more
