This should have been the title for my session on corporate blogging at SoCon11 on Saturday. That’s the greatest frustration for bloggers. Forget getting people to care and engage. The question on everyone’s mind: How do I simply attract a meaningful audience? Here’s the deck that framed the SoCon11 session on blogging. The words “Content …more
Blogging is the new black at corporations. Everyone is doing it. And it’s not just large companies that fall under the technology umbrella. Want to know what’s on the mind of Bill Marriott and the “wacky” world of hotels – latest post titled “Honesty Is The Best Policy” – no problem. It makes sense. After …more
This topic initially stumped me. Specifically, what exactly is a “practice?” I finally settled on this definition: The act of repeatedly engaging in an activity for the purpose of improving or mastering it. So what are the five things that today’s communication practitioners should be doing again and again with an aim to master? 1) Know …more
No one would mistake conducting an energy audit as a glamorous activity. That’s why GE’s approach to telling this story caught my attention. As part of its Ecomagination campaign, GE has conducted 200+ energy audits at its own facilities and at customer sites. But they don’t call them energy audits. Instead, the company packages the exercises as “Treasure Hunts.” Yes, it’s a …more
Customer letter No. 3 from Toyota arrived on the scene today. Like the previous two – analyzed in “Open Letter to Toyota Customers Hits Pothole” and “Toyota’s Second Letter to Customers Stays on the Road,” this letter was published in major dailies and on the company’s Web site. Unfortunately, the third time was not a …more
