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Do PR People Get Storytelling?

Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” Yet, the vast majority of content developed …more

3 Visual Content Marketing Strategies You Should Know

Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency   It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes …more