Tag: earned media

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The Blurring Line Between Third-party Media and Owned Media

A few months ago I discussed how third-party media (earned) and owned media overlap in the Forbes online property. In short, here’s how the proposition works. Forbes gains inexpensive – or to be more precise, free – content to attract more clicks. In exchange, companies enjoy the Forbes halo and still control the storytelling. To …more

Revisiting The Debate On Paid Media Versus Owned Media

The quandary on how to best deploy different media types to build brands will be with us for some time. Just because Facebook worked in Egypt doesn’t automatically mean the platform positions your company as revolutionary. By virtue of being part art part science and the dynamic nature of the internet, there’s plenty of complexity in the media …more