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#Aliens Converge on Sioux Falls, South Dakota, in Quest of Killer Headline

Everyone knows headlines rule. The ceaseless bombardment of information has turned the headline into eye candy. Write a good one, and readers stop to give the body copy a chance. If not, the readers’ attention never breaks stride and they’re on to other things in a nanosecond. Perhaps no media property has perfected the art …more

Insights into BusinessWeek Philosophy and Storytelling

I have to give credit to BusinessWeek’s Executive Editor John Byrne. He got the engagement religion and has never wavered in prostelyzing the message. While the BusinessWeek pages — both print and the digital variety — serve as the pulpit for most of Byrne’s communications beyond the BW corridors, he penned a op-ed for The Christian Science …more