Tag: embrace failure in storytelling

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Testing One, Two, Three … Now Let’s Talk Storytelling Techniques

In the spirit of experimentation in communications, our London team has geeked out a podcast studio. I made the guest list when I was in town last month — I’d like to think my title had nothing to do with this honor — to discuss storytelling and specifically our Periodic Table of Storytelling. The photo …more

How Not to Frame Failure in Storytelling

Nothing says storytelling like the “F” word. Point to a movie or book or TV show that captivates, and I’ll show you failure. I’m currently watching “Better Call Saul.” The man goes from untangling drug lords from their legal difficulties to shaping dough at Cinnabon, the classic story arc with the requisite failure.   . …more