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HA Jamz Brings Out Our Sensitive Sides

By Shereen Masoud-Jointe, Account Executive (Europe)   From smooth, slow instrumentals to hip hop with contemporary socio-political commentary, this week’s playlist additions put us in touch with our feelings.   22.   Feels So Good — Chuck Mangione 23.   Walking In The Snow — Run The Jewels 24.   Symphony No. 2 in D Major — Jean …more

Mood Boosting Tunes of the Week

By Shereen Masoud-Jointe, Account Executive (Europe)   Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites:   17. Be Alright — Ariana Grande 18. Part II — Vivien Yap 19. Dove …more

This Week’s HA Jamz Roundup

By Shereen Masoud-Jointe, Account Executive (Europe)   The tunes continued rolling in this week with some sounds from around the world — including Hong Kong, South Korea, Japan, Lebanon, Canada, and even a rom-com soundtrack fave from the U.S.       12. 數字人生 — George Lam     13. I Say A Little Prayer — …more

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

By Cecilia Zhong, Senior Account Executive   “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong …more

Tirades, Tariffs and a PR Intern in Beijing

Sitting in the U.S., it’s easy to get caught up in the China rhetoric emanating from the White House and the latest if-you-do-that-we’ll-do-this missives. President Trump would have us believe that the global economy is a zero sum game, that every dollar gained by China leads to a loss of a buck in the U.S. …more

Sprout Agency Partner Summit 2018 – The Hoffman Agency CliffsNotes

By Sarah Collins, Senior Account Executive   A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more