The agency ends up in the New York Times with a bad look. That’s what happened to Edelman last week. The NYT devoted 29 1/8th inches — I counted using the hardcopy version — to Edelman landing a private prisons company called The GEO Group and then deciding to not move forward with the client. …more
As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the …more
Before addressing the topic at hand, a little bit of background. During the final installment of my interview with Steve Farnsworth on corporate blogging, Paul Roberts weighed in with some good questions. This triggered the clever idea on Steve’s part to engage others as well as himself in answering these questions, one per week over …more
