Tag: Facebook as a media property

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Revisiting the 10 Symbols of PR Disruption

Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. I made the point that the upheaval in the business of communications was redefining our world in similar way that manufacturing did in the 18th century and captured 10 symbols as proof points. Now, two plus years later, let’s revisit those …more

Why PR Should Treat Facebook Like a Media Property

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?” They could answer with as many sources as they liked. This way, we could better target the media properties …more