You might have seen the news earlier this month that we promoted Maureen Tseng to oversee our Southeast Asia operation from our hub in Singapore. We hired our first employee in Asia on April 17, 1997. That person was Maureen. The photo above depicts her and our Singapore team during the early days when we …more
By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines. I like the whooshing sound they make as …more
Breaking the Top 10 storytelling posts for 2018 into two parts, I published the first part last Monday. Here’s the second part, reflecting the diverse dimensions to today’s communications industry. 6. Nine Actions That Torpedo Global PR More companies invest in global PR than ever before. Yet, the missteps from 1990s are still with …more
It has been one year and six days since our 30-year anniversary party. Thinking about the cliché that goes something along the lines, “It’s all about the people.” It is all about the people. Reconnecting with employees from the early days. Reconnecting with clients going back to 1987. And reconnecting with others who have …more
The Agency opened its doors in Asia on October 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening adventure. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the …more
The four-word stacked headline appeared in the print version of The Wall Street Journal last Wednesday: WPP’s Sorrell Faces Probe The online headline went for the jugular, “WPP Is Looking at CEO Martin Sorrell’s Possible Misuse of Assets and Allegations of Improper Behavior.” Before digging in, let’s get the disclosure out of the way. I …more
If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my senses still go on red alert when I’m boarding that United flight at SFO headed to Asia or Europe (no jokes about correlating the “red alert” to how United treats customers). But …more
We will celebrate the Agency’s 30-year anniversary tomorrow. Alumni are flying in from New York and Tokyo and places in between. The two clients who generated that thing called revenue when we opened our doors in 1987 will be there. Current staff are ready to get this party started. We’ll see so many people who …more
