Tag: global PR campaigns

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The Best Storytelling Posts of 2018 (Part 2)

Breaking the Top 10 storytelling posts for 2018 into two parts, I published the first part last Monday. Here’s the second part, reflecting the diverse dimensions to today’s communications industry.     6. Nine Actions That Torpedo Global PR More companies invest in global PR than ever before. Yet, the missteps from 1990s are still with …more

Building Bridges in the Year of the Dog (Part Two)

By Kelly Trom, Senior Account Executive   After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with …more

Building Bridges in the Year of the Dog

I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out …more

What Happens When the Cobbler’s Kids Wear Someone Else’s Shoes?

Most PR consultancies implement some type of PR program for themselves. Few PR consultancies embrace advertising as part of their outbound arsenal to raise awareness and build their brands. In our quest to punch above our weight when it comes to the world order of PR companies, we believe advertising has place in the mix. …more