I will always remember November 14, 2014, and it has nothing to do with my birthday. That was the day that Mike Sottak called to say he was accepting our job offer to run our European operation. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride …more
Yesterday’s post shared half of the list capturing my top storytelling posts from H1 2013. Today brings the second half. BuzzFeed Meets White House I consider this my top post so far this year. After challenging a USA Today editorial that claimed the White House’s leverage of owned media was wrecking journalism, I thought, “If …more
Every PR company with a pulse wants to differentiate. It’s not easy. Client centric. Smart. Results-oriented. These words and others show up again and again in agency descriptions. In updating the Hoffman overview for the Council of PR firms, we strived to take the audience behind the curtain. Here goes: Do you perceive communications as …more
At its core, global PR isn’t about infrastructure or titles. The most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global mentality: Do the account team members collaborate in a way that leverages content …more
I’m pleased that two of our account professionals in our Tokyo office, Sayaka Kitamura and Haruna Kawamoto, have contributed today’s guest post on a topic dear to my heart, the importance of tailoring stories to a given market. I give Sayaka and Haruna credit for making the intellectual argument for investing in local content. Here’s …more
This topic initially stumped me. Specifically, what exactly is a “practice?” I finally settled on this definition: The act of repeatedly engaging in an activity for the purpose of improving or mastering it. So what are the five things that today’s communication practitioners should be doing again and again with an aim to master? 1) Know …more
