Tag: Google algorithm change

MENU

Revisiting the 10 Symbols of PR Disruption

Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. I made the point that the upheaval in the business of communications was redefining our world in similar way that manufacturing did in the 18th century and captured 10 symbols as proof points. Now, two plus years later, let’s revisit those …more

Revisiting the News Release: Friend, Foe or Link Builder

This not-so-little recent tweak to Google’s treatment of link schemes certainly caught the attention of the PR industry: “Creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.” Google goes on to call out “links with …more