Tag: Hoffman Asia Pacific

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“The Time to Repair the Roof is When the Sun is Shining.”

This quote from John F. Kennedy is one of my favorites and definitely relevant to the Agency’s trajectory. Last year was the first time in our history that all geographies — Asia, the U.S. and Europe — generated double-digit growth. From this position of strength, we’ve made several recent changes, including the hiring of Mark …more

A 20-year Mashup of Silicon Valley and Asia

Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. A quick back story — I wanted to open an office in Asia in 1994, but couldn’t muster the guts to hit the go-for-it button. I kept thinking if establishing a tech-focused PR consultancy …more

The Back Story (and Drama) Behind 20 Years in Asia

The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the …more

New Leadership Takes the Reins of our Asia Pacific Operation

When we opened our first overseas office in Singapore in 1996, we didn’t have a business plan. We didn’t even have a spreadsheet with properly crunched numbers. What we did have was a strength of conviction – think “all in” playing poker – that this part of the world would equal or even exceed the …more