I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception. The Holmes Report recognized our Asia Pacific team as the …more
Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and …more
The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. It reminds the outside world that bigger isn’t better (said the guy who tips 5 foot 4 on a good …more
The Agency opened its doors in Asia on October 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening adventure. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the …more
By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand …more
By Jason Cao, Hoffman China General Manager Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our …more
After the press event to launch our office in Jakarta last month, a journalist from one of the local publications interviewed me. Here’s an excerpt from that interview. Q What is interesting about the Indonesia market that makes Hoffman want to open a branch in Indonesia? A As one of the smaller global …more
Being the optimistic type, I would describe most company videos as dreadful. Consider what happens when you go to an event, meet a new person and that person launches into a soliloquy of “me, me, and in case you missed it, here’s more about me.” Right. You walk away. Why would a company video be …more
We launched Hoffman Agensi Indonesia today. It’s worth taking a moment to step back and reflect on our infrastructure. Given our focus on the tech sector — defined broadly as semiconductors, fitness gadgets and everything in between — we don’t need offices everywhere. Instead, our approach has been to make sure we’re in the markets …more
