Today marks the day, the 10-year anniversary of Ishmael’s Corner. In the spirit of taking a step back, I reached out to a mix of individuals I respect for their perspectives on that elixir for communications we call storytelling. The backgrounds vary from journalists to storytelling gurus to authors and everything in between. As …more
Owned media has come a long way since serving as the platform of choice to highlight the availability of vegan options at the corporate café. Google’s decision to communicate its exit from the China market was a turning point. When Google published a blog post with the no-frills headline, “A New Approach to China,” on …more
Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become …more
