By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in …more
When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this. Instead, it’s clear to me that our long-term success on the international front depends on China. When we experienced turmoil in our China operation a few years ago, …more
At its core, global PR isn’t about infrastructure or titles. The most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global mentality: Do the account team members collaborate in a way that leverages content …more
As U.S. companies increasingly search for revenue overseas, demand for global PR rises as well. For the vast majority of PR agencies without global capabilities, this poses a quandary. Do they start investing in building out a global infrastructure – a pricy proposition with the ROI years down the road – or establish relationships with …more
For those who are technically challenged like myself, navigating Google Analytics beyond the standard data can be an exercise in futility or frustration. Take your pick. Adam Singer at Google makes it easy to capture your blog’s most popular posts of the year with a custom report you can find in a December post. When …more
I shared five of my favorite posts from the past six months on Monday. Today, I roll out the second half of the list. New York Times Story on Journalism in China Is Much Ado About Nothing It doesn’t make for provocative copy, but the gray area of what constitutes “undue influence” exists everywhere. Apparently, …more
We expanded overseas and planted our flag in Singapore in 1996. Today, with nine offices across Europe, Asia and the U.S., we’ve literally worked with hundreds of executives on the international PR front. Taking from these experiences – and borrowing from David Letterman – we’ve packaged our top-ten list on why companies fail at international …more
