By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the …more
This topic initially stumped me. Specifically, what exactly is a “practice?” I finally settled on this definition: The act of repeatedly engaging in an activity for the purpose of improving or mastering it. So what are the five things that today’s communication practitioners should be doing again and again with an aim to master? 1) Know …more
There’s a reason that the official Google Blog is so well read and shows up on the Techmeme leaderboard. Beyond dominating search, the Google posts are crafted with a conversational tone and often contrast the old way with a new way. Take last week’s post “Go thataway: Google Maps India learns to navigate like a …more
