Tech companies more than any other industry recognize that their ability to recruit A+ talent has a say in their long-term success. Magnifying the issue, the tech sector has been on a roll, and the talent pool hasn’t kept pace. With demand out of whack with supply, there’s even more pressure on companies to do …more
After eight years and 893 posts, I figure there’s enough data to highlight the most viewed posts of all time with a straight face. It’s fitting that half of the posts from the top 10 do not fall squarely under the storytelling umbrella. While storytelling in business communications serves as the basis of the blog, …more
Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters. The word “others” covers a lot of ground, but let’s …more
The Grab Bag makes its 2016 debut. For those not familiar with these posts, I string together three quick takes. Here goes. When You Apply for a Job with the CIA, the Question Immediately Arises, “Can You Keep a Secret?” I enjoy studying communications of all types. That’s what led to me to a …more
So many companies tout people as their most valuable asset. Logically, this would make the recruitment of people one of their most important undertakings. Yet, companies typically pay scant attention to the writing of a job description. I posted on the value of applying storytelling techniques to job descriptions some time ago. Moving from the …more
