I’ve lamented the lack of storytelling in job descriptions, with everyone seemingly depending on the same HR 101 handbook. I’ve also showcased killer job descriptions like this one from Medium. Now comes a job description on LinkedIn like none other (h/t to Burghardt Tenderich for the flag). The creator was determined to leave nothing to …more
Tech companies more than any other industry recognize that their ability to recruit A+ talent has a say in their long-term success. Magnifying the issue, the tech sector has been on a roll, and the talent pool hasn’t kept pace. With demand out of whack with supply, there’s even more pressure on companies to do …more
Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters. The word “others” covers a lot of ground, but let’s …more
Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count. Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The end result …more
It almost seems like HR gives the following guidance to the copywriter before drafting a job description: “OK. You know what’s at stake. I suggest you review the job listings from our competitors and borrow what you consider to be the best elements. This is no time to go rogue. Be smart. Let’s use what’s already working. Great. Have that new description …more
My post last week on the lack of storytelling in job descriptions triggered some interesting email exchanges. I especially appreciated Greg Morris who curates “What’s Your Story?” sharing a behind-the-scenes look at his son’s recent experiences in pursuing a job out of college. It turns out that Bank of America actually asks job candidates to …more
