Tag: killer headline

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300,000 Books, Let Me In and Pogonophilia

The grab-bag post returns for the first time in 2019. As a refresher, I invented the grab bag as a forum to share three shards on business communications that otherwise couldn’t stand on their own. Here goes.   Who Will Get the Books? Fashion icon Karl Lagerfeld died last month. According to Le Figaro, the …more

#Aliens Converge on Sioux Falls, South Dakota, in Quest of Killer Headline

Everyone knows headlines rule. The ceaseless bombardment of information has turned the headline into eye candy. Write a good one, and readers stop to give the body copy a chance. If not, the readers’ attention never breaks stride and they’re on to other things in a nanosecond. Perhaps no media property has perfected the art …more