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Applying Storytelling Techniques to Lift Auto-Generated Emails

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

The Plight of Auto-generated Emails and How Language Can Make a Difference

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

LinkedIn Encourages Bad Behavior

The underpinnings of any social network revolve around the interactions. By personalizing those interactions, we share a little about ourselves and make connections. For all the things that are great about LinkedIn – there are plenty, not the least being pulling other social feeds into one’s profile – it defies logic that LinkedIn encourages impersonal …more

The Power Of Content Not In The Public Domain

Yesterday’s Wall Street Journal carried the story, “A Kenmore Fridge, at Costco?” No, I’m not tracking the white goods sector with a keen eye. It’s the sourcing of the story – Sears plans to sell its Kenmore brand of appliances through other retailers – that got my attention. How does the Journal know this? Check …more