Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of professional …more
One’s use of language can change EVERYTHING. Words matter. Which means your choice of words matters. As Exhibit A, consider the seemingly innocuous email wherein the recipient misinterprets guidance as criticism. Capitalizing on the radio voice of Matt Burrows, a member of our Silicon Valley team, we put together an animated video designed to amuse …more
Several of our account folks recently attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of …more
