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Storytelling Beyond the Gold at the Winter Olympics (Online Press Rooms)

Alexandre Bilodeau winning Canada’s first gold medal in the men’s freestyle moguls on Sunday got me thinking. Every Olympics reveals terrific human interest stories such as Bilodeau and his inspiration coming from his disabled older brother. You certainly don’t need a media kit to write up Team U.S.A.’s historic beat-down of the Russian hockey team …more

Blast Magazine’s Media Kit Tells A Story

One of the last places you’d expect to see the art of storytelling is where a publication sells its advertising. Even one of the bastions of high-brow reading, The Atlantic, – home to Malcolm Gladwell and other marquee-name storytellers – offers a fairly mundane sales pitch: The Atlantic is America’s leading destination for brave thinking and bold ideas …more