By Melissa Lewelling, Account Executive, The Hoffman Agency . As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. These types of events often feature panels of journalists who don’t want to be there, don’t really …more
I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession is literally being reinvented right before our eyes. More than any one functional skill, the ability to keep learning is the key to excelling in a communications career regardless of title. In …more
Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about PR folks back in 1983, and they’re still griping today. To be objective, the bad behavior of a select few cultivates “the slings and arrows of outrageous fortune” (yes, I did take away a few more morsels …more
Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become …more
. The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track. I’ve highlighted six points with relevance to …more
In preparing for a storytelling workshop in Asia last week, I spoke with six different journalists from blue-chip properties like Reuters and The Next Web. I asked a simple question – How do you prepare for an executive interview? While each journalist has formulated his or her own approach to due diligence, two common denominators …more
