There. I’ve said it. You can officially classify me as a heretic. My viewpoint started to form in 1983 when I landed my first job at a PR agency. Shortly after, the big boss decided I was ready to support our client Philips at COMDEX — THE computer show at the time (eventually bulldozed by …more
You want storytelling? How about that Knicks/Mavs game last Sunday? After overcoming racism, Ivy League basketball, not being drafted by an NBA team, getting cut by two teams, relegation to the Reno Bighorns, and pestilence in third-world countries, Jeremy Lin is a legit star. As you would expect, his story has been chronicled down to …more
Dear Artie, It is OK to call you Artie? Anyway, I’ll get to the point. Your rush to join the talk-show circuit after the debut of “Money Ball” generated some good news and bad news. Let’s start with the good news. You didn’t send your wife to do your bidding and talk to the media. Thank goodness you’re a student of …more
Like most “older” PR professionals, I was raised in the command-and-control era of communications. I remember my first experience observing the senior guys conducting media training for a client. It was all about pummeling the spokesperson into submission to stay on message. While the trainers were having fun – the PR version of running a torture chamber …more
