Tag: negative coverage

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Recycle MWC Swag

“Redeploying” MWC 2020 Branded Merchandise To Help Others

By Chris Owen, Director UK Well that escalated. Mark and I were talking on Tuesday about Mobile World Congress (MWC) and — at that moment in time — the ever-increasing numbers of companies pulling their attendance at the show due to coronavirus (a number of companies that has now reached “all of them”, of course). …more

Using PR to Launch a Cannonball at the Opposition

Previous posts have discussed the use of communications to send a message to a very specific group, sometimes even an audience of one. For example, Intel decided to serve notice that those infringing on its x86 intellectual property will face consequences. Not wanting to come across as heavy-handed to consumers — this shot across the bow …more