Tag: online media

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Dwight The Office it's complicated

Contrasting PR in the U.S. to PR in China

I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things. So many dimensions to the communications industry in China …more

Most Native Advertising Fails Because It’s Not Native (or Good)

Remember when native advertising promised to rescue online media with a legit revenue stream? Putting the poster children of native advertising such as BuzzFeed, The Atlantic and The New York Times to the side, most of the content is downright dreadful. The defenders are quick to say it’s early days, but its’ been a good …more