Altimeter conducted a webinar on converged media last week that was excellent. Analysts Jeremia Owyang and Rebecca Lieb walked listeners through a session on POE (paid-owned-earned) media that highlighted success factors. Based on our experience executing blended campaigns, I thought there was one area that deserved more attention during the webinar – Fiefdomville. This is …more
Poynter recently went behind the Forbes.com curtain. Two years ago, Forbes.com was a news website like most others. Today, it is less website, more operating system – an underlying layer of technology that hundreds of contributors use to publish independently. The business of journalism has been hurting (to say the least), so there’s plenty of …more
USA Today published a story on corporate blogging last week. The journalist asked us for input. One of our comments made the actual article. So far, so good. It’s not every day a communications consultancy makes the USA Today Money section (albeit below the fold). We’re doing more work in the area of corporate blogging …more
I had the pleasure of speaking at Compass USA’s communicators’ conference in North Carolina this morning. As one of the largest food service companies in the country, Compass has a good story to tell. With all due respect to my technology brethren, it was liberating to discuss storytelling in the context of banana bread, grilled …more
The quandary on how to best deploy different media types to build brands will be with us for some time. Just because Facebook worked in Egypt doesn’t automatically mean the platform positions your company as revolutionary. By virtue of being part art part science and the dynamic nature of the internet, there’s plenty of complexity in the media …more
