I’m not talking about our friend Lord Baelish who discovered that chaos wasn’t exactly a ladder. I simply like the line. With the last season of “Game of Thrones” soon to kick off, it’s a good time to dust off a lesson in persuasive language from the show. Let’s turn our attention to Tyrion’s plea …more
David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2018. Toward this end, I’ve captured Ogilvy’s 10 tips …more
I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt. Their root beer yogurt deserves a Michelin star — “creamy with hints of cherry tree bark.” What does this have to do with business writing? During my last stop at WG Yogurt, …more
The wonders of social media periodically dust off commentary long relegated to the archives. So it was with David Ogilvy’s advice on writing that made the rounds on LinkedIn this week. Ogilvy penned these words on Sept. 7, 1982 in a memo to his employees. His point of view has relevance for all business communicators, …more
