Tag: positive

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HA Jamz Brings Out Our Sensitive Sides

By Shereen Masoud-Jointe, Account Executive (Europe)   From smooth, slow instrumentals to hip hop with contemporary socio-political commentary, this week’s playlist additions put us in touch with our feelings.   22.   Feels So Good — Chuck Mangione 23.   Walking In The Snow — Run The Jewels 24.   Symphony No. 2 in D Major — Jean …more

Mood Boosting Tunes of the Week

By Shereen Masoud-Jointe, Account Executive (Europe)   Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites:   17. Be Alright — Ariana Grande 18. Part II — Vivien Yap 19. Dove …more

Advertising Gets This Storytelling Stuff

  Human beings gravitate to “train wrecks.” How else can you explain the popularity of “Breaking Bad”? Or people flocking to watch “Shrek”? Even though advertising has limited real estate — often 60 seconds of video or one static print page — the discipline finds a way to set the stage, surface the “bad stuff” …more