Tag: PR agency culture

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Building Bridges in the Year of the Dog

I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out …more

Building bridges across and beyond the Hoffman offices

By Karuna Tsang, Associate Account Director   “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in …more

Reflections on the Agency’s 30-year Anniversary

We will celebrate the Agency’s 30-year anniversary tomorrow. Alumni are flying in from New York and Tokyo and places in between. The two clients who generated that thing called revenue when we opened our doors in 1987 will be there. Current staff are ready to get this party started. We’ll see so many people who …more