Tag: pr crisis

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What Happens When a PR Agency Chooses the “Wrong” Client?

The agency ends up in the New York Times with a bad look. That’s what happened to Edelman last week. The NYT devoted 29 1/8th inches — I counted using the hardcopy version — to Edelman landing a private prisons company called The GEO Group and then deciding to not move forward with the client. …more

Option for Huawei in Fighting Latest #PRCrisis: Atomize the Narrative

Huawei’s PR quest to be perceived as “just another telecom equipment maker doing its part to connect the world” took another hit when ex-CIA chief Michael Hayden said Huawei spied for the Chinese government. In an interview with The Australian Financial Review (AFR) published last Friday, Hayden also mentioned that Huawei tried to recruit him …more