Teaming with the BBC and Campaign Asia, we’re participating in a roundtable in Beijing on August 18 that takes on the topic of Chinese companies pursuing global brands. Because of our strength in Asia, we’ve had a fair amount of experience over the years in helping Asian companies — including many from China – establish …more
I spoke at the annual CIPRA conference last month in Beijing. Think of CIPRA (Chinese International Public Relations Association) as China’s version of PRSA with a government relations dimension. Special thanks to Mr. Zhao Dali, CIPRA’s vice chairman and secretary general, who extended the invitation to me to share my perspective. The title of my …more
Whether we’re talking an IT director at a Fortune 500 company or an aluminum salesman in Des Moines, people consume visuals with greater ease than words. That’s why communicators of all shapes and sizes should embrace visual storytelling. And there’s more to visual communication than the grandiose infographic. Photos, illustrations and simple graphics can enhance …more
