Whether we’re talking an IT director at a Fortune 500 company or an aluminum salesman in Des Moines, people consume visuals with greater ease than words.
That’s why communicators of all shapes and sizes should embrace visual storytelling.
And there’s more to visual communication than the grandiose infographic.
Photos, illustrations and simple graphics can enhance a story.
Proving this cobbler’s kids do periodically wear shoes, we worked with a terrific graphic designer, Samantha Lim, based in Hong Kong, to create the following graphic depicting the process of responding to media questions in Chinese when the client contact only speaks English.
To view larger or to share image, click here.
Sometimes, Western companies new to Asia can’t understand why the local media favors the home team.
This simple graphic sheds some light on the matter.