Tag: PR industry

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Decrypting Eight Code Phrases in the Client/PR Agency Relationship

The intelligence community devotes massive amounts of time in trying to decode information from the bad guys as well as advancing their own encryption technology. The communications business – and specifically the client/agency relationship – has its own code. With the help of the worst mathematician in the world – that would be me – …more

The Big Gulp: Publicis and Omnicom Join Hands

The past weekend brought us M&A fireworks as Publicis and Omnicom tied the knot creating the largest marketing services company known to mankind. First, the clever part – In what might be an industry first, a Vine video showed the respective chiefs signing on the dotted line. I guess two tokes on a peace pipe …more