Decrypting Eight Code Phrases ...


The intelligence community devotes massive amounts of time in trying to decode information from the bad guys as well as advancing their own encryption technology.

The communications business – and specifically the client/agency relationship – has its own code.

With the help of the worst mathematician in the world – that would be me – I went to work on cracking this client/agency code.

The good news –

I was successful in decrypting the true meaning of several code phases that I happily share as a service to the entire PR industry in the following infographic:

Infographic For Decrypting the Client/PR Agency Code

Embed this Infographic on Your Site:

 <div align="center"><a href="”title=”decrypting eight code phrases in the client/pr agency relationship"><img src=" For Decrypting the Client/PR Agency Code" alt=" Hoffman infographic- decrypting the client/pr agency code" style="border:none;" /></a><br /> <small>The Hoffman Agency is a public relations firm that emphasizes storytelling in <a href="">business communication</a></small>.</div>

This is a starting point.

I welcome any crowdsourcing.

With enough additions, we can create an e-book for the profession.


  • Frank Strong

    Excellent graphic, Lou. It’s obvious a lot of thought went into what is effectively 16 sentences. Well done!

    • hoffman

      I don’t think the NSA will be knocking on my door (and that’s o.k.).

      Thanks for taking the take to leave a comment. The concept of packaging “words” as a visuals is one worth exploring, especially for PR types who rarely come from the world of MFAs.

  • Ronn Torossian

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    I’m hoping to see the same high-grade content by you in the future as well.
    In truth, your creative writing abilities has inspired me to get
    my own blog now 😉


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