Decrypting Eight Code Phrases in the Client/PR Agency Relationship


The intelligence community devotes massive amounts of time in trying to decode information from the bad guys as well as advancing their own encryption technology.

The communications business – and specifically the client/agency relationship – has its own code.

With the help of the worst mathematician in the world – that would be me – I went to work on cracking this client/agency code.

The good news –

I was successful in decrypting the true meaning of several code phases that I happily share as a service to the entire PR industry in the following infographic:

Infographic For Decrypting the Client/PR Agency Code

Embed this Infographic on Your Site:

 <div align="center"><a href="”title=”decrypting eight code phrases in the client/pr agency relationship"><img src=" For Decrypting the Client/PR Agency Code?utm_source=infographic&utm_medium=main&utm_campaign=infographic" alt=" Hoffman infographic- decrypting the client/pr agency code" style="border:none;" /></a><br /> <small>The Hoffman Agency is a public relations firm that emphasizes storytelling in <a href="">business communication</a></small>.</div>

This is a starting point.

I welcome any crowdsourcing.

With enough additions, we can create an e-book for the profession.


  • Frank Strong

    Excellent graphic, Lou. It’s obvious a lot of thought went into what is effectively 16 sentences. Well done!

    • hoffman

      I don’t think the NSA will be knocking on my door (and that’s o.k.).

      Thanks for taking the take to leave a comment. The concept of packaging “words” as a visuals is one worth exploring, especially for PR types who rarely come from the world of MFAs.

  • Ronn Torossian

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