For those who are technically challenged like myself, navigating Google Analytics beyond the standard data can be an exercise in futility or frustration. Take your pick. Adam Singer at Google makes it easy to capture your blog’s most popular posts of the year with a custom report you can find in a December post. When …more
You’re probably thinking, “What does this headline have to do with the intersection of storytelling, PR and social media?” Bear with me as I share the context – While I don’t consider myself political much less an activist, the behavior from the NRA and its recent communications troubled me. How can any reasonable person or …more
Our infographic that contrasted storytelling with corporate speak seemed to resonate with the outside world. People recognize that gluing together facts and figures makes for dull information. Since publishing the infographic, we’ve seen talk – and chatter in social media channels – evangelizing the value of storytelling in business accelerate. Dare I say, storytelling has …more
It’s been more than three months since a grab-bag post. Here are three mini takes that can’t quite stand on their own: Don’t Replace Shakespeare If you’re going to call your column “The Awesome Column,” you’d better be. And Joel Stein is. One of his recent columns in TIME delved into high school English emphasizing …more
We’ve all done it. We sandwich the most vanilla verb with a noun or two and gushing adjectives and end up with an executive quote that communicates absolutely nothing. It’s such a waste, particularly in today’s media environment in which journalists are moving so quickly they increasingly need a quick way to plug in a …more
We first connected with David Frost, founder of Australian PR agency PRDeadlines, back in 2001. He flew into Hong Kong as part of our team, presenting a regional brief to Juniper Networks. We’ve been working with David and his team ever since. Given his firm’s milestone, I thought it was high time to pepper Mr. …more
Big companies gravitate toward the status quo. Big companies also typically take themselves way too seriously. That’s why it was refreshing to see Sony take a chance and yes, have some fun, holding a wedding in Vegas yesterday between Bravia (Television) and SEN (Internet). You can find the back stories in the form of a scrapbook. Naturally, the …more
