The news release was born on Oct. 28, 1906. Fast forwarding to 2015, organizations distributed roughly 762,000 news releases on wire services. Our back-of-the-envelope math figures 30 hours went into each news release at $200 per hour. The punch line — Organizations spent around $4.5B on the creation of news release back in 2015, a …more
There aren’t many companies that crank out over $100B in revenue each year. GE is one of them. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. So when the company punts its CEO to the curb after a year and change on the job, it becomes big news …more
Previous posts have discussed the use of communications to send a message to a very specific group, sometimes even an audience of one. For example, Intel decided to serve notice that those infringing on its x86 intellectual property will face consequences. Not wanting to come across as heavy-handed to consumers — this shot across the bow …more
As part of celebrating the Agency’s 30-year anniversary later this year, I will periodically play the nostalgia card in the blog. Such is the case today. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Before …more
I’ve railed about the amount of money squandered by the PR industry in the name of the news release. Thanks to the internet commoditizing news announcements, I’m guessing that the media ignores a good 95 percent of the news releases flung over the fence. And out of those 5 percent that actually get a look, …more
