All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.” Yet, …more
Our company’s rescheduled holiday celebration looms later this week, prompting a look back on 2021. While the pandemic delivered the ultimate stress test for PR agencies in 2020, it’s not like everything returned to normal in 2021. Between variants like Omicron, political turmoil — hello, Jan. 6 — and continued calls for social justice, the …more
All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.” Yet, …more
We still categorize ourselves as a PR agency, but that’s only because the vast majority of prospects and RFPs use the term. Once we engage with clients, our actions reflect a “communications consultancy.” Is there a difference? Public Relations Society of American (PRSA) defines PR as: “Public relations is a strategic communication process that builds …more
I’ve got the SlideShare religion. Ironically, the use of slides, so often associated with mind-numbing – if not sleep-inducing – oral presentations, makes for a terrific storytelling platform for reading. Earlier in the year, I posted on “Telling a Story Through Visual Means” that reverse-engineered a charticle in WIRED Magazine. In a sense, SlideShare encompasses the …more
