I asked Silicon Valley veteran Dave Kellogg for his OK to republish this post. I met Dave some 10 years ago when he was CEO of MarkLogic. Here was a CEO who not only understood PR but seemed to enjoy it. Unfortunately, his internal communications team didn’t command the same understanding, and our client relationship …more
Today’s celebration of Martin Luther King has me thinking about persuasive language, specifically his “I Have a Dream” speech (video below) and President’s farewell address last week. Let’s step back for a moment and consider the meaning of “persuasive language.” This doesn’t mean winning over 100 percent of the target audience. There will be …more
The grab-bag post makes a second appearance in 2013. Crafted for easy consumption, the grab-bag posts are for recreational amusement only. Economist Calls Increase in PR Professionals a “Pernicious Trend” Thankfully, my dictionary sits a click away. Well, that doesn’t sound all that positive. The Economist story goes on to leverage its crack data scientists …more
