Orson Welles wasn’t exactly known for his brevity in storytelling. “War of the Worlds” ran for only one hour, but the radio broadcast seemed so real that it caused panic throughout the nation. We’ve discovered that you can tell a story in seven seconds. Here goes —
By Eric van Damme, The Hoffman Agency London “Mic check, 1,2” Those were the first words recorded in our podcast studio after some time experimenting what the best setup would be to launch our own audio sessions. Rewind to a few months ago, and I would have told you confidently that it would be …more
One’s use of language can change EVERYTHING. Words matter. Which means your choice of words matters. As Exhibit A, consider the seemingly innocuous email wherein the recipient misinterprets guidance as criticism. Capitalizing on the radio voice of Matt Burrows, a member of our Silicon Valley team, we put together an animated video designed to amuse …more
